Formula X is a business fable about speed, leadership and organizational change. Many organizations struggle to adapt to our fundamentally faster world. For companies and professionals, it often feels like they have to make an ultimate choice: quality or speed. But speed does not have to result in bad work―and Formula 1 motor racing proves this.

Formula X tells the story of Ronald Park, director of a large kitchen manufacturer. He will lose his job if he fails to significantly reduce the delivery time of his kitchens to under two weeks. As he takes up this challenge, he manages to get his organization closer to this goal, step by step. He receives unexpected help from the team captain of a well-known Formula 1 team. But just when Ronald thinks he made it, things change to the worse…

Jurriaan Kamer is speaker, organization designer and transformation coach. Jurriaan is an expert in the field of organizing differently. He is obsessed with modern organizations and how you can transform an existing organization. In addition, he has been a fan and visitor of Formula 1 for years. He is a Partner at The Ready, an organization design and transformation agency focused on the future of work. Through The Ready, he helps leaders free their organization from the rules, habits and mindsets that cause delays, making work faster, more agile, more human and fun.

Rini van Solingen is speaker, author, professor and entrepreneur. His expertise lies in the speed and agility of people and organizations. Rini is a part-time full professor at Delft University of Technology and CTO at Prowareness We-On and author of a number of management books, including The Power of Scrum (2011 - with Jeff Sutherland and Eelco Rustenburg), Scrum for Managers (2015 - with Rob van Lanen) and the 2016 business novel: How to lead self-managing teams?